Baja Vida Snacks New Official SCORE Sponsor

SCORE MEDIA CONTACT: Dominic Clark, Dominic@SCORE-International.com

February 10, 2023

‘Celebrating 50 Years of Desert Racing Excellence’

Baja Vida SCORE Official Snacks & presenting partner

for upcoming King Shocks 36th SCORE San Felipe 250

Season opener of four-race 2023 SCORE World Desert Championship,

Online racer registration for San Felipe closes on Thursday, March 16;

Event dates March 28-April 2 in San Felipe, Baja California, Mexico

    ENSENADA, Baja California, Mexico – ‘Celebrating 50 Years of Desert Racing Excellence’ this year, SCORE International has announced that Baja Vida Snacks have become the SCORE Official Snacks as well as being the presenting sponsor for the King Shocks 36th SCORE San Felipe 250, presented by Baja Vida.

     Round 1 of the four-race 2023 SCORE World Desert Championship will be held March 28-April 2 in the quaint, peaceful village of San Felipe, Baja California, Mexico.

FLAVOR OF ADVENTURE

     Based in Solana Beach, Calif., Baja Vida Snacks and seasonings are crafted by its Michelin-star chef that pushes boundaries with bold, Baja-inspired flavors created with only real, preservative-free ingredients.

     Launched in 2019, Baja Vida has expanded into Mexico and its products are available throughout the country at 7-Eleven Stores.

SCORE WELCOME

     “SCORE is very pleased to welcome the vibrant Baja Vida Snacks company into our SCORE family of sponsor partners,” commented Jim Ryan, SCORE Vice-President of Sales and Marketing. “Eric Brandt and his team at Baja Vida, share a similar passion and love for Baja California and Mexico along with the shared mission to explore new boundaries of adventure. Baja Vida also has a commitment to racing with their continuing sponsorship of Larry ‘Mr. Baja’ Roeseler in our marquee SCORE Trophy Truck racing class where Eric Brandt has been a constant navigator in the No. 43 Baja Jerky SCORE Trophy Truck.”

BAJA VIDA SNACKS

    The company’s focus is to connect others with the essence of Baja Vida through delicious, quality food adventures and the vibrance of Mexican culture. Baja Vida’s current product offerings include seven flavors of 100% natural beef jerky, two different seasonings, beef sticks and dried mangos. The company’s products can be found on the Baja Vida website, Amazon and select retailers nationwide.

     Baja Jerky, an innovator in the snack space with their use of flavors, ingredients, and packaging, has evolved under Baja Vida, an umbrella brand to anchor new products, as well as its beloved line of current snacks. The new name reflects the natural growth of the brand as it expands into creating and selling additional Baja-inspired products.

     “We decided to change our name to include ‘Vida’ because that’s what Baja gives us: life,” said Will Dryden, general manager of operations at Baja Vida. “Baja Vida speaks to our desire to share all the amazing things Baja has to offer, especially the lifestyle. Our wildly successful beef jerky has provided a taste, but as our customers know well, one taste is never enough. Under the Baja Vida name we are creating more ways to experience the Baja lifestyle with limitless potential.”

     Baja Vida will also be sponsoring a Class 11 VW Sedan in the 2023 SCORE World Desert Championship. For additional company information, visit www.bajavida.com.

BAJA VIDA COMMENTS

     “We’re excited to get involved at this level with SCORE International and support our favorite sport and the people of Mexico,” says Chris Vorhies, Brand Activation Director for Baja Vida Snacks. “Our products are now available in Mexico, including in all 7-Eleven stores, and we will also have a hospitality booth at the SCORE start/finish line compound. Our company has always embraced what we love about Mexico, the people, fishing, and what we consider our favorite sport. It made a bunch of sense for us to be involved this way with SCORE International, and it allows us to be true to who we are.”

SCORE SAN FELIPE 250

     Pre-race Contingency and Tech Inspection and the start/finish line compound for the King Shocks 36th SCORE San Felipe 250, presented by Baja Vida, will be located on the picturesque El Malecon in San Felipe along the inspiring azure waters of the Sea of Cortez.

     San Felipe is 125 miles south of the U.S. Border at Calexico, Calif. on the eastern side of the Baja peninsula along the azure waters of the Sea of Cortez. All four 2023 SCORE races will be held on Mexico’s magnificent Baja California peninsula for the eighth consecutive year.

THREE DECADES-PLUS

     Celebrating the 36th anniversary of the youngest of the three legendary SCORE Baja races, sometimes referred to as the SCORE ‘Baby Baja’, entries are being accepted on the SCORE website under Race Info at www.SCOREInternational.com for Pro and Sportsman entries for cars, trucks, UTVs, motorcycles and quads.

SCOREstory

     The original SCORE International was founded in 1973 by the late Mickey Thompson and headed by Sal Fish from 1974 until Fish sold SCORE International on Dec. 20, 2012. SCORE continues as the premier sanctioning body in the sport of desert racing. SCORE races feature classes for Pro and Sportsman cars, trucks, UTVs, motorcycles and quads competing in the internationally-televised four-race SCORE World Desert Championship.

SCOREscope

2023 GOLDEN ANNIVERSARY SCHEDULE

     Here are the dates for the four-race 2023 SCORE World Desert Championship Golden Anniversary season, ‘Celebrating 50 Years of Desert Racing Excellence’, which will be held totally in Baja California, Mexico for the eighth consecutive year:

March 28-April 2, San Felipe, Baja California, Mexico

May 31-June 4, Ensenada, Baja California, Mexico

September 12-17, Ensenada, Baja California, Mexico

November 13-18, La Paz, Baja California Sur to Ensenada, Baja California, Mexico

SCORE SPONSORS…

     Official SCORE Sponsors: BFGoodrich Tires-Official Tire and Race Title Sponsor, 4 Wheel Parts-Official Off-Road Retailer and Race Presenting Partner, Ford-Official Truck and SUV, King Shocks-Official Shock Absorber and Race Title Sponsor, Polaris RZR-Official UTV, VP Racing Fuels-Official Fuel and race presenting sponsor, Baja Vida-Official Snacks and Race Presenting Partner, Optima Batteries-Official Batteries, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino and PCI Race Radios.

     SCORE Official Partners: The Satellite Phone Store, Instant Mexico Auto Insurance, Lucerna Hotel.

     Additional SCORE Associate Partners: Baja California Secretary of Tourism, MEXICO Secretary of Tourism, San Felipe Foundational Municipal Council, Ensenada Municipal Government, San Felipe Marketing Tourism Committee, Ensenada Marketing Tourism Committee, Ensenada Hotel and Motel Association, Proturismo Ensenada and Cruz Roja Mexicana.

     For more information regarding SCORE, visit the official website of the SCORE World Desert Championship at www.SCORE-International.com.